Sproud is one of the leading plant based alternatives to milk, crafted from sustainable yellow split peas. Their mission is simple: create plant-based products that are so good, you don’t miss dairy. One could say they’re (s)proud of being different.

During our collaboration with Sproud, we created a bit of everything: posters, social media content, packaging edits and banner ads. In an effort to find a more striking yet personable tone of voice, Sproud was implementing more lifestyle imagery and started using the stripe pattern more boldly.